Camo Ferrari Crashes

His grandfather was the driving force behind legendary Italian car giant Fiat but not even that was enough to save Lapo Elkann from the motorist ultimate nightmare – running out of petrol on the motorway. Noted playboy Elkann, 35, was at the wheel of his unmistakeable camouflage-coloured £250,000 Ferrari 458 when it spluttered to a halt on a busy stretch of motorway, forcing him onto the hard shoulder.

Within minutes cars began to slow down as they recognised the driver in distress and police had to be called as traffic built up with onlookers slowing down to take pictures on their mobile telephones.

The Italian motorway website shows several petrol stations on the stretch where he ran out of fuel with one every 20 miles or so.

Within minutes Elkann’s embarrassing dilemma was the talk of Twitter and Facebook with hundreds of users ridiculing him for the mistake pointing out how his family car ancestry through grandfather Gianni Agnelli and the fact he is one of Italy’s richest men. Embarrassment: Italian playboy and Fiat heir Lapo Elkann
One user said: 'I know Italy has expensive petrol but surely even Lapo Elkann can afford to fill up his Ferrari and not be left with his tank dry. It is not the first time that Elkann, who is in charge of marketing Fiat’s offshoot clothing brand, has been in trouble thanks to his green and black painted Ferrari.